EMILY W. DUANE

As a professional copywriter and content writer, I combine your expertise with my people-first writing strategy to enhance the shopping experience. I inject copy (selling) and content (education) with language that helps your audience know that you understand their pain points. After all, you’re not just selling “things” – whether it be a product or service, you’re offering solutions that make their lives easier, save them money, boost their confidence, educate them, and so much more.

 

Before you get too confused asking yourself, “Is she a copywriter or a content writer?” the answer is… I do both. I enjoy both. This flexibility satisfyingly scratches the itch on both sides of my brain.

 

who i work with

I work with brands and companies in B2B and B2C, adopting your unique voice to write content that educates and copy that inspires action. I have experience in multiple industries, including outdoor recreation, running, the AEC industry (specifically geotechnical and environmental engineering and consulting), tree care, corporate retail and digital publications (notably: foodie blogs). I can do luxury, highly technical, professional and Everyman. The only thing I haven’t figured out yet is how to be punny.

 

what i do best

Much like Tyrion Lannister (who are my HBO Game of Thrones fans?), “I write and I know things.”

 

Knowing things starts with research. Whether I’m diving face first into your style guide and buyer personas, interviewing subject-matter experts about how to invest in your first chipper, or researching the best meat thermometers for grilling, know that the research is detailed. I can’t do what I do if I don’t understand the basics.

 

Then I write. I strategize the best methods and words to connect with readers and influence buying decisions. (As a self-proclaimed “word nerd,” I will agonize over whether I think a particular word or phrase will land… after all, that’s my job.) I think critically about the user experience.

 

digital solutions

I specialize in blogs, web copy, product descriptions, and bylined or ghostwritten buyer’s guides. If you don’t have a project brief handy, I’ll take a grassroots approach to SEO by doing that aforementioned research and coming up with a focus keyword or phrase and use it in all the right spots to make sure you’re covered. I can even write your meta tags for you to help search engines understand the context and relevance of what you’re publishing.

 

print solutions

Your prospects aren’t limited to shopping online, and you’ll need the right marketing assets to meet them where they’re at. I offer copywriting for ads, handouts, posters, pop-up banners, postcards, and more. (Heck, I've even written copy for rabbit food packaging.) The next time you’re hosting an event or heading to a conference, I can get you ready with all the goodies.

 

why me? i’m glad you asked!

As a professional copywriter and content writer, I am intensely dedicated to being a trusted partner in the process of helping prospects find you, consider you, and purchase from you. With the right words, we will build momentum that establishes you as their best option. We’ll work together to create brand loyalists who then go out and spread the good word for you.

 

My ultimate goal is to relieve the pressure that writing can put on you and your team, freeing up your time and energy for other projects. Leave the wordsmithing to me. I got your back.

 

Contact me with questions about services or pricing. Let’s get to work!