portfolio
As a professional copywriter and content writer, I consider the entire funnel and how prospects move through it to become customers/clients/members… or any other number of titles we assign to the folks who invest in your products/services. Here are a few of my favorite projects (across industries) for different parts of the funnel, listed top to bottom.
web content
Wonderland Tree Care - About page
ECS - Careers page
ECS - History page
blogs
ECS - PFAS and Firefighting Foams: What You Need to Know
ECS - Summer Safety: Tips for Preventing Heat Illness
Fleet Feet - Running Shoe Anatomy: 6 Parts That Shape Comfort and Performance
Fleet Feet - Can You Run in Carbon-plated Shoes Too Much?
TrailHeads - What Kind of Gear Should I Take on a Day Hike?
Fit for Trips - Top Tips for Hiking and Backpacking on the Oregon Coast
No Limits Timing - How Accurate Is Map My Run’s Calorie Burn Estimate?
digital + print articles
ArborTIMES - Business Expansion through Innovation
ArborTIMES - A Quick and Dirty Guide on Winterizing Aerial Lifts
TCI Magazine - Accommodating Women’s Bodily Functions in the Field
TCI Magazine - Demystifying Succession Planning: What’s Next for the Future of Your Business?
handouts + ads
ECS - Multichannel GPR Handout
ECS - Natural Resources Services Magazine Ad
ECS - Florida Milestone Postcard
ECS - Brownfields Services (handout 1) (handout 2) (pop-up banner)
web copy
ECS - Brownfields Site Assessment and Remediation Service Page
ECS - Water Solutions Category Page
Wonderland Tree Care - Landscape Development Services
product descriptions
Timberland for Target Plus - Women's Boot Description and Bullets
Timberland for Target Plus - Men's Hiking Shoe Description and Bullets
Timberland for Target Plus - Unisex Backpack Description and Bullets
eblasts
Rareform - Zion Sling Bag Rename
Rareform - Hudson Tote Restock
Upper Quadrant - Q3 Email Copy for Run Specialty Clients
bylined buyer’s guides and shoppable lists
Field & Stream - Best Rechargeable Flashlights
Outdoors.com - Best Heated Base Layers
Inside the Magic - 18 Magical Disney Valentine’s Gifts Your Partner Will Love
TrailHeads - Best Gifts for Hikers of 2022
I also ghostwrite very detailed buyer’s guides but (for obvious reasons) I cannot link them here. Along those lines, I’m often able to provide additional samples for those who reach out to explore working with me. If that’s you, just ask and I’ll see what else I can dig up!